Data defines the model by dint of genetic programming, producing the best decile table.

Improve Marketing ROI: Predictive Analytics Using Real-time Data
Bruce Ratner, Ph.D.

The purpose of this article is to present a machine learning model using real-time data for improving marketing ROI. Click here.

My publisher owns the copyright of the article, about which this abstract addresses. The article will appear in my forthcoming book.
My publisher has granted me permission to discuss orally the article's content, but I cannot provide a draft or proof-ready of the article. 
It would be my pleasure to discuss the topic with you. Please feel free to call me (516.791.3544) to discuss the topic. 

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