Data defines the model by dint of genetic programming, producing the best decile table.

Building and Solving Optimization Response Models with the GenIQ Model
Bruce Ratner, Ph.D.
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This article presents the distinctiveness of the GenIQ Model on formulating and solving optimization of today’s database marketing data. The GenIQ Model© is a machine learning alternative model to the statistical ordinary least squares and logistic regression models. GenIQ lets the data define the model – automatically data mines for new variables, performs variable selection, and then specifies the model equation – so as to "optimize the decile table," to fill the upper deciles with as much profit/many responses as possible.

For more information about this article, call Bruce Ratner at 516.791.3544 or 1 800 DM STAT-1; or e-mail at
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